{"id":1043,"date":"2026-04-05T14:01:12","date_gmt":"2026-04-05T08:31:12","guid":{"rendered":"https:\/\/krishiparva.in\/?p=1043"},"modified":"2026-04-06T07:24:18","modified_gmt":"2026-04-06T01:54:18","slug":"from-it-to-the-soil-venkat-iyer","status":"publish","type":"post","link":"https:\/\/krishiparva.in\/index.php\/2026\/04\/05\/from-it-to-the-soil-venkat-iyer\/","title":{"rendered":"&#8216;\u0906\u092f\u091f\u0940&#8217;\u0924\u0942\u0928 \u0936\u0947\u0924\u0940\u0924 | From IT to the Soil \u2014 Venkat Iyer"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"577\" src=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-2.jpeg\" alt=\"\" class=\"wp-image-1046\" srcset=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-2.jpeg 900w, https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-2-300x192.jpeg 300w, https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-2-768x492.jpeg 768w, https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-2-321x206.jpeg 321w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Krishi Parva &nbsp;|&nbsp; Feature Story<\/p>\n\n\n\n<p>\u0906\u092f\u091f\u0940 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u093e\u0924\u0940\u0932 \u0905\u092d\u093f\u092f\u0902\u0924\u093e \u0924\u0947 \u0906\u0926\u093f\u0935\u093e\u0938\u0940 \u092d\u093e\u0917\u093e\u0924\u0940\u0932 \u0936\u0947\u0924\u0915\u0930\u0940 \u2014 \u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930\u091a\u0940 \u0915\u0939\u093e\u0923\u0940<br><em>From IBM software engineer to organic farmer on the Vaitarna riverbank \u2014 the story of Venkat Iyer, Peth, Palghar<\/em><\/p>\n\n\n\n<p>\u270d Vijay Gaikwad &nbsp;|&nbsp; Mumbai &nbsp;|&nbsp; Krishi Parva<\/p>\n\n\n\n<p>\u092e\u0930\u093e\u0920\u0940\u0926\u0947\u0936\u093e\u091a\u0940 \u0906\u0930\u094d\u0925\u093f\u0915 \u0930\u093e\u091c\u0927\u093e\u0928\u0940 \u092e\u0941\u0902\u092c\u0908 \u0936\u0939\u0930. \u0936\u094d\u0930\u0940\u092e\u0902\u0924\u0940\u091a\u0947 \u0935\u0932\u092f \u0905\u0938\u0932\u0947\u0932\u093e \u092c\u093e\u0902\u0926\u094d\u0930\u093e-\u0915\u0941\u0930\u094d\u0932\u093e \u0915\u0949\u092e\u094d\u092a\u094d\u0932\u0947\u0915\u094d\u200d\u0938 \u0935\u093f\u092d\u093e\u0917. \u0917\u0917\u0928\u091a\u0941\u0902\u092c\u0940 \u0907\u092e\u093e\u0930\u0924\u0940\u0902\u091a\u094d\u092f\u093e \u0917\u0930\u094d\u0926\u0940\u0924 &#8216;\u0906\u092f\u092c\u0940\u090f\u092e&#8217; \u092f\u093e \u0906\u092f\u091f\u0940 \u0915\u0902\u092a\u0928\u0940\u0924 \u0915\u093e\u092e \u0915\u0930\u0923\u093e\u0931\u094d\u092f\u093e \u090f\u0915\u093e \u0924\u0930\u0941\u0923\u093e\u091a\u0940 \u0928\u091c\u0930 \u0906\u091c \u0938\u0902\u0917\u0923\u0915\u093e\u0935\u0930 \u0916\u093f\u0933\u0932\u0940 \u0939\u094b\u0924\u0940. \u0909\u091a\u094d\u091a\u092d\u094d\u0930\u0942 \u0930\u093e\u0939\u0923\u0940\u092e\u093e\u0928, \u092e\u0941\u0902\u092c\u0908 \u0936\u0939\u0930\u093e\u0924 \u092b\u094d\u0932\u0945\u091f, \u0917\u093e\u0921\u0940 \u0906\u0923\u093f \u0938\u0941\u0916\u0935\u0938\u094d\u0924\u0942 \u0906\u092f\u0941\u0937\u094d\u092f \u0938\u094b\u0921\u0942\u0928 \u092f\u093e \u0924\u0930\u0941\u0923\u093e\u091a\u094d\u092f\u093e \u0921\u094b\u0915\u094d\u200d\u092f\u093e\u0924 \u0936\u0947\u0924\u0940\u091a\u0947 &#8216;\u0916\u0942\u0933&#8217; \u092d\u0930\u0932\u0947 \u0939\u094b\u0924\u0947. \u0939\u0947 \u0916\u0942\u0933\u091a \u0924\u094d\u092f\u093e\u0932\u093e \u0936\u093e\u0936\u094d\u200d\u0935\u0924 \u0936\u0947\u0924\u0940\u091a\u094d\u092f\u093e \u092a\u094d\u0930\u0935\u093e\u0938\u093e\u0915\u0921\u0947 \u0918\u0947\u090a\u0928 \u091c\u093e\u0923\u093e\u0930 \u0939\u094b\u0924\u0947.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/venkat-iyer-v2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of venkat-iyer-v2.\"><\/object><a id=\"wp-block-file--media-c755e144-3899-41e9-b436-e1e0baf48136\" href=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/venkat-iyer-v2.pdf\">venkat-iyer-v2<\/a><a href=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/venkat-iyer-v2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-c755e144-3899-41e9-b436-e1e0baf48136\">Download<\/a><\/div>\n\n\n\n<p>EnglishMumbai \u2014 India&#8217;s financial capital. Among the glass towers of Bandra-Kurla Complex, a young man at IBM stared at his computer screen. He had a good life \u2014 a flat in Mumbai, a car, an enviable salary. But his mind was consumed by farming. What many called a foolish obsession was about to take him on an extraordinary journey toward sustainable agriculture.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"blob:https:\/\/krishiparva.in\/1d1e4f22-c96b-48ad-aa95-9ccaf440588a\" alt=\"Venkat Iyer with organic fruit tree\"><\/p>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930 \u2014 \u0935\u0948\u0924\u0930\u0923\u093e \u0928\u0926\u0940\u0915\u093e\u0920\u0940 \u091a\u093e\u0930 \u090f\u0915\u0930\u093e\u091a\u094d\u092f\u093e \u0938\u0947\u0902\u0926\u094d\u0930\u093f\u092f \u0936\u0947\u0924\u093e\u0924, \u092a\u0947\u0920, \u092a\u093e\u0932\u0918\u0930Venkat Iyer at his 4-acre organic farm on the banks of the Vaitarna river, Peth, Palghar<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How a techie turned into a farmer? | Venkat Iyer | TEDxDharavi\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bo9CFJ7bTMk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u0936\u0947\u0924\u0915\u0930\u0940 \u0939\u094b\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0928\u094b\u0915\u0930\u0940 \u0938\u094b\u0921\u093e\u092f\u091a\u0940 \u0939\u094b\u0924\u0940. \u092c\u091f\u0923 \u0926\u093e\u092c\u0923\u094d\u092f\u093e\u0906\u0927\u0940 \u0924\u094d\u092f\u093e\u0928\u0947 \u092a\u0924\u094d\u0928\u0940 \u092e\u0940\u0928\u093e\u0932\u093e \u092b\u094b\u0928 \u0915\u0947\u0932\u093e. \u0906\u092f\u092c\u0940\u090f\u092e\u092e\u0927\u0940\u0932 \u0926\u0939\u093e \u0935\u0930\u094d\u0937\u093e\u0902\u091a\u0940 \u0928\u094b\u0915\u0930\u0940 \u0938\u094b\u0921\u0942\u0928 \u0936\u0947\u0924\u0940 \u0915\u0930\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u092e\u0940\u0928\u093e\u0928\u0947 \u0920\u093e\u092e\u092a\u0923\u0947 \u0935\u0947\u0902\u0915\u091f\u0932\u093e \u092a\u093e\u0920\u093f\u0902\u092c\u093e \u0926\u093f\u0932\u093e. \u0935\u0947\u0902\u0915\u091f\u091a\u094d\u092f\u093e \u0930\u093e\u091c\u0940\u0928\u093e\u092e\u094d\u092f\u093e\u0928\u0947 \u0906\u092f\u092c\u0940\u090f\u092e\u091a\u0947 \u092c\u0902\u0917\u0933\u0942\u0930 \u092e\u0941\u0916\u094d\u092f\u093e\u0932\u092f \u0924\u0947 \u0905\u092e\u0947\u0930\u093f\u0915\u0947\u0924\u0940\u0932 \u092e\u0941\u0916\u094d\u092f \u0915\u093e\u0930\u094d\u092f\u093e\u0932\u092f\u093e\u0924\u0940\u0932 \u0938\u0917\u0933\u094d\u092f\u093e\u0902\u0928\u093e\u091a \u0927\u0915\u094d\u0915\u093e \u092c\u0938\u0932\u093e.<\/p>\n\n\n\n<p>To become a farmer, Venkat first had to quit his job. Before pressing resign, he called his wife Meena \u2014 his co-creator and life partner on this journey. She stood by him firmly. His resignation sent shockwaves from IBM&#8217;s Bengaluru headquarters all the way to its offices in the United States.<\/p>\n\n\n\n<p>\u092e\u0930\u093e\u0920\u0940\u0915\u093e\u0930, \u0906\u0932\u093f\u0936\u093e\u0928 \u092b\u094d\u0932\u0945\u091f \u0906\u0923\u093f \u092e\u0941\u0902\u092c\u0908\u0924\u0940\u0932 \u0915\u0925\u093f\u0924 \u0935\u0948\u092d\u0935\u093e\u091a\u093e \u0935\u0947\u0902\u0915\u091f-\u092e\u0940\u0928\u093e \u0926\u093e\u0902\u092a\u0924\u094d\u092f\u093e\u0932\u093e \u0935\u0940\u091f \u0906\u0932\u093e \u0939\u094b\u0924\u093e. \u092e\u0939\u093e\u0935\u093f\u0926\u094d\u092f\u093e\u0932\u092f\u0940\u0928 \u091c\u0940\u0935\u0928\u093e\u0924\u0940\u0932 \u0917\u093f\u0930\u094d\u092f\u093e\u0930\u094b\u0939\u0923\u093e\u091a\u094d\u092f\u093e \u091b\u0902\u0926\u093e\u092e\u0941\u0933\u0947 \u092e\u0940\u0928\u093e-\u0935\u0947\u0902\u0915\u091f \u090f\u0915\u0924\u094d\u0930 \u0906\u0932\u0947 \u0939\u094b\u0924\u0947. \u0906\u0927\u0940 \u092e\u0939\u093e\u0930\u093e\u0937\u094d\u091f\u094d\u0930 \u0906\u0923\u093f \u0924\u094d\u092f\u093e\u0928\u0902\u0924\u0930 \u092d\u093e\u0930\u0924 \u092d\u091f\u0915\u0942\u0928 \u091d\u093e\u0932\u093e \u0939\u094b\u0924\u093e. \u0928\u093f\u0938\u0930\u094d\u0917\u093e\u0936\u0940 \u0915\u0947\u0932\u0947\u0932\u094d\u092f\u093e \u092e\u0948\u0924\u094d\u0930\u0940\u0928\u0947 \u0936\u0947\u0924\u0940\u091a\u0947 \u0906\u0915\u0930\u094d\u0937\u0923 \u0935\u093e\u0922\u0932\u0947.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Adventures of a techie turned farmer, Authored &quot;Moong over Microchips&quot; - Venkat Iyer \u2018Ravi\u2019\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7mFb7a4xTpY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><img decoding=\"async\" src=\"blob:https:\/\/krishiparva.in\/196bb0d2-5b99-48ac-a7f2-eed60c726f1b\" alt=\"Venkat near his Kesar mango tree\"><\/p>\n\n\n\n<p>Venkat and Meena had grown tired of the car, the luxury flat, and the glamour of Mumbai life. Their shared love of trekking in college had first brought them together, and it kept their connection to nature alive. They had trekked across Maharashtra and all of India. That bond deepened their attraction to agriculture.<\/p>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f \u0924\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e \u0915\u0947\u0936\u0930 \u0906\u0902\u092c\u094d\u092f\u093e\u091a\u094d\u092f\u093e \u092c\u093e\u0917\u0947\u0938\u092e\u094b\u0930 \u2014 \u091a\u093f\u0915\u0942, \u0915\u0947\u0936\u0930 \u0906\u0902\u092c\u093e, \u091a\u093e\u0930 \u092a\u094d\u0930\u0915\u093e\u0930\u091a\u0940 \u0915\u0947\u0933\u0940, \u092e\u093f\u0930\u0940 \u0935\u0947\u0932, \u091c\u093e\u0902\u092d\u0942\u0933 \u0906\u0923\u093f \u0906\u0935\u0933\u093eVenkat near his Kesar mango orchard \u2014 the farm grows chikoos, Kesar mangoes, 4 varieties of bananas, pepper creeper, Jamun and amla trees<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf3f \u0935\u0947\u0902\u0915\u091f\u091a\u094d\u092f\u093e \u091a\u093e\u0930 \u090f\u0915\u0930\u093e\u0924 \u0915\u093e\u092f \u0906\u0939\u0947 | What grows on Venkat&#8217;s 4-acre Vaitarna farm<\/h3>\n\n\n\n<p>\ud83c\udf30 \u091a\u093f\u0915\u0942\u091a\u0940 \u092c\u093e\u0917<em>Chikoo (Sapota) orchard<\/em><\/p>\n\n\n\n<p>\ud83e\udd6d \u0915\u0947\u0936\u0930 \u0906\u0902\u092c\u093e<em>Kesar mango trees<\/em><\/p>\n\n\n\n<p>\ud83c\udf4c \u0915\u0947\u0933\u0940 \u2014 \u091a\u093e\u0930 \u092a\u094d\u0930\u0915\u093e\u0930<em>4 varieties of bananas<\/em><\/p>\n\n\n\n<p>\ud83c\udf36\ufe0f \u092e\u093f\u0930\u0940 \u0935\u0947\u0932<em>Pepper creeper<\/em><\/p>\n\n\n\n<p>\ud83e\uded0 \u091c\u093e\u0902\u092d\u0942\u0933<em>Indian Blackberry (Jamun)<\/em><\/p>\n\n\n\n<p>\ud83d\udfe2 \u0906\u0935\u0933\u093e<em>Indian Gooseberry (Amla)<\/em><\/p>\n\n\n\n<p>\ud83c\udf3e \u0926\u0947\u0936\u0940 \u0924\u0942\u0930 \/ \u092e\u0942\u0917<em>Desi toor dal &amp; moong (green gram)<\/em><\/p>\n\n\n\n<p>\ud83e\udd86 \u092c\u0926\u0915\u0947, \u0915\u094b\u0902\u092c\u0921\u094d\u092f\u093e, \u0915\u0941\u0924\u094d\u0930\u093e &#8216;Pepper&#8217;<em>Ducks, hens &amp; farm dog Pepper<\/em><\/p>\n\n\n\n<p>\u0936\u0947\u0924 \u0916\u0930\u0947\u0926\u0940\u091a\u093e \u0938\u0902\u0918\u0930\u094d\u0937<\/p>\n\n\n\n<p>The Struggle to Buy the Land<\/p>\n\n\n\n<p>\u092c\u0945\u0902\u0915 \u092c\u0945\u0932\u0928\u094d\u0938 \u0924\u092a\u093e\u0938\u0932\u093e \u0924\u094d\u092f\u093e \u0935\u0947\u0933\u0940 \u092b\u0915\u094d\u0924 \u0926\u0939\u093e \u0932\u093e\u0916\u093e\u091a\u0940 \u0930\u0915\u094d\u0915\u092e \u0909\u0930\u0932\u094d\u092f\u093e\u091a\u0947 \u0932\u0915\u094d\u0937\u093e\u0924 \u0906\u0932\u0947. \u0921\u0939\u093e\u0923\u0942\u091c\u0935\u0933 \u092a\u0947\u0920\u0917\u093e\u0935\u093e\u0924 \u0938\u0941\u0930\u094d\u092f\u093e \u0928\u0926\u0940\u0915\u093e\u0920\u0940 \u091a\u093e\u0930 \u090f\u0915\u0930\u093e\u091a\u0940 \u091c\u092e\u0940\u0928 \u092a\u093e\u0939\u093f\u0932\u0940. \u0938\u0930\u092a\u0902\u091a \u091a\u093f\u0902\u0924\u0942\u091a\u094d\u092f\u093e \u0906\u0917\u094d\u0930\u0939\u093e\u0928\u0947 \u091c\u092e\u0940\u0928 \u092a\u093e\u0939\u093f\u0932\u0940, \u0906\u0935\u0921\u0932\u0940. \u0906\u0920 \u0926\u093f\u0935\u0938 \u0925\u093e\u0902\u092c\u0932\u094d\u092f\u093e\u0928\u0902\u0924\u0930 \u0915\u093f\u0902\u092e\u0924 \u0967\u096c \u0935\u0930\u0942\u0928 \u096e \u0932\u093e\u0916\u093e\u0902\u0935\u0930 \u0909\u0924\u0930\u0932\u0940. \u096b\u0966 \u0939\u091c\u093e\u0930 \u0930\u0941\u092a\u092f\u093e\u0902\u091a\u0940 \u0907\u0938\u093e\u0930\u093e \u0930\u0915\u094d\u0915\u092e \u0905\u0926\u093e \u0915\u0930\u0942\u0928 \u091c\u092e\u093f\u0928\u0940\u091a\u0947 \u0938\u093e\u0920\u0947\u0916\u0924 \u0915\u0930\u0942\u0928 \u0918\u0947\u0924\u0932\u0947.<\/p>\n\n\n\n<p>The bank balance showed only \u20b910 lakh left. A four-acre plot on the banks of the Surya river near Peth, Palghar caught his eye. Village sarpanch Chintu insisted: &#8220;Come see it first, we&#8217;ll sort the price.&#8221; The riverbank land was beautiful. After strategic patience, the price fell from \u20b916 lakh to \u20b98 lakh. He paid \u20b950,000 as token money and signed the agreement for sale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"500\" src=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-1.jpeg\" alt=\"\" class=\"wp-image-1045\" srcset=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-1.jpeg 375w, https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-1-225x300.jpeg 225w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"500\" src=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image.jpeg\" alt=\"\" class=\"wp-image-1044\" srcset=\"https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image.jpeg 375w, https:\/\/krishiparva.in\/wp-content\/uploads\/2026\/04\/image-225x300.jpeg 225w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n\n\n<p>\u0936\u0947\u0924\u093e\u091a\u0947 \u092a\u094d\u0930\u0935\u0947\u0936\u0926\u094d\u0935\u093e\u0930 \u0906\u0923\u093f \u0935\u0948\u0924\u0930\u0923\u093e \u0928\u0926\u0940\u0915\u093e\u0920\u091a\u0940 \u092d\u093e\u0924 \u0936\u0947\u0924\u0940 \u2014 \u092a\u0947\u0920, \u092a\u093e\u0932\u0918\u0930The farm gate and paddy field on the Vaitarna riverbank \u2014 Peth, Palghar district<\/p>\n\n\n\n<p>\u0936\u0947\u0924\u0915\u0930\u0940 \u0939\u094b\u0923\u094d\u092f\u093e\u091a\u0940 \u0915\u093e\u092f\u0926\u0947\u0936\u0940\u0930 \u0927\u0921\u092a\u0921<\/p>\n\n\n\n<p>The Legal Battle to Become a Farmer<\/p>\n\n\n\n<p>\u092e\u0939\u093e\u0930\u093e\u0937\u094d\u091f\u094d\u0930\u093e\u0924\u0940\u0932 \u092e\u0939\u0938\u0942\u0932 \u0915\u093e\u092f\u0926\u094d\u092f\u093e\u0928\u0941\u0938\u093e\u0930 \u0936\u0947\u0924\u0940 \u0918\u0947\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0936\u0947\u0924\u0915\u0930\u0940 \u0905\u0938\u0923\u0947 \u0906\u0935\u0936\u094d\u200d\u092f\u0915. \u0921\u0939\u093e\u0923\u0942\u091a\u094d\u092f\u093e \u092a\u094d\u0930\u093e\u0902\u0924 \u0906\u0923\u093f \u0920\u093e\u0923\u094d\u092f\u093e\u091a\u094d\u092f\u093e \u091c\u093f\u0932\u094d\u0939\u093e\u0927\u093f\u0915\u093e\u0930\u0940 \u0915\u093e\u0930\u094d\u092f\u093e\u0932\u092f\u093e\u0924 \u0939\u0947\u0932\u092a\u093e\u091f\u0947 \u0935\u093e\u0922\u0924 \u0939\u094b\u0924\u0947. \u0906\u091c\u094b\u092c\u093e\u0902\u091a\u094d\u092f\u093e \u0928\u093e\u0935\u093e\u0928\u0947 \u0915\u0947\u0930\u0933\u092e\u0927\u094d\u092f\u0947 \u0936\u0947\u0924\u0940 \u0939\u094b\u0924\u0940. \u092a\u094d\u0930\u0925\u092e\u091a \u0915\u0947\u0930\u0933\u092e\u0927\u094d\u092f\u0947 \u0917\u093e\u0935 \u0917\u093e\u0920\u0932\u093e. \u0905\u0916\u0947\u0930 \u0924\u0939\u0938\u0940\u0932\u0926\u093e\u0930\u093e\u0928\u0947 \u0907\u0902\u0917\u094d\u0930\u091c\u0940\u0924 \u0936\u0947\u0924\u0915\u0930\u0940 \u0926\u093e\u0916\u0932\u093e \u0926\u093f\u0932\u093e. \u092d\u094d\u0930\u0937\u094d\u091f \u092e\u0939\u0938\u0942\u0932 \u0915\u0930\u094d\u092e\u091a\u093e\u0931\u094d\u092f\u093e\u0902\u091a\u0947 \u0936\u0941\u0915\u094d\u200d\u0932\u0915\u093e\u0937\u094d\u0920 \u092a\u093e\u0930 \u092a\u093e\u0921\u0924 \u0936\u0947\u0935\u091f\u0940 \u0936\u0947\u0924\u0940 \u0916\u0930\u0947\u0926\u0940 \u092a\u0942\u0930\u094d\u0923 \u091d\u093e\u0932\u0940.<\/p>\n\n\n\n<p>Maharashtra&#8217;s revenue laws require a buyer of agricultural land to already be a farmer \u2014 a classic bureaucratic catch-22. Trips to offices in Dahanu and Thane multiplied. The solution came from Kerala: his grandfather had farmland registered there. Venkat travelled to his ancestral village for the first time, obtained an English-language farmer&#8217;s certificate, and \u2014 navigating corrupt revenue officials \u2014 eventually completed the purchase.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"blob:https:\/\/krishiparva.in\/d5282057-f38a-4bf0-be60-6d0f813ee6bf\" alt=\"Venkat's organic farm at Peth, Palghar\"><\/p>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f\u091a\u0940 \u091a\u093e\u0930 \u090f\u0915\u0930\u093e\u091a\u0940 \u0938\u0947\u0902\u0926\u094d\u0930\u093f\u092f \u0936\u0947\u0924\u0940 \u2014  \u0938\u0941\u0930\u094d\u092f\u093e\u0928\u0926\u0940 \u0915\u093e\u0920, \u092a\u0947\u0920, \u092a\u093e\u0932\u0918\u0930 \u091c\u093f\u0932\u094d\u0939\u093eVenkat&#8217;s four-acre chemical-free farm on the Surya riverbank, Peth, Palghar district<\/p>\n\n\n\n<p>\u0936\u0947\u0902\u0917\u093e \u092a\u0947\u0930\u0923\u094d\u092f\u093e\u091a\u093e \u0905\u0928\u094b\u0916\u093e \u092a\u094d\u0930\u092f\u094b\u0917<\/p>\n\n\n\n<p>The Groundnut Experiment That Stunned the Village<\/p>\n\n\n\n<p>\u0926\u0941\u0938\u0931\u094d\u092f\u093e \u0935\u0930\u094d\u0937\u0940 \u092d\u0941\u0908\u092e\u0941\u0917\u093e\u091a\u0940 \u0932\u093e\u0917\u0935\u0921 \u0915\u0930\u0923\u094d\u092f\u093e\u091a\u093e \u0928\u093f\u0930\u094d\u0923\u092f \u0918\u0947\u0924\u0932\u093e. &#8216;\u092e\u0939\u093e\u092c\u0940\u091c&#8217;\u0924\u0930\u094d\u092b\u0947 \u0905\u0916\u094d\u0916\u094d\u092f\u093e \u0936\u0947\u0902\u0917\u093e \u092c\u093f\u092f\u093e\u0923\u0947 \u092e\u094d\u0939\u0923\u0942\u0928 \u092e\u093f\u0933\u093e\u0932\u094d\u092f\u093e. \u0935\u0947\u0902\u0915\u091f-\u092e\u0940\u0928\u093e\u0928\u0947 \u090f\u0915 \u0926\u093f\u0935\u0938 \u0936\u0947\u0902\u0917\u093e \u092b\u094b\u0921\u0923\u094d\u092f\u093e\u091a\u093e \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0930\u092e \u0938\u0941\u0930\u0942 \u0915\u0947\u0932\u093e \u2014 \u092a\u0923 \u0926\u093f\u0935\u0938 \u0922\u0933\u0932\u093e, \u0926\u0940\u0921 \u092a\u094b\u0924\u0940 \u0905\u091c\u0942\u0928 \u0909\u092d\u0940. &#8216;\u0938\u0943\u0937\u094d\u091f\u0940&#8217; \u092f\u093e \u0917\u0941\u091c\u0930\u093e\u0924\u092e\u0927\u0940\u0932 \u0938\u0902\u0938\u094d\u0925\u0947\u091a\u094d\u092f\u093e \u092a\u094d\u0930\u0915\u093e\u0936\u0928\u093e\u0924 \u0917\u0941\u091c\u0930\u093e\u0924\u092e\u0927\u0940\u0932 \u0936\u0947\u0924\u0915\u0931\u094d\u092f\u093e\u0928\u0947 \u0925\u0947\u091f \u0936\u0947\u0902\u0917\u093e \u092a\u0947\u0930\u0942\u0928 \u0938\u092e\u0938\u094d\u092f\u093e \u0938\u094b\u0921\u0935\u0932\u094d\u092f\u093e\u091a\u0947 \u0935\u093e\u091a\u0932\u0947. \u0935\u0947\u0902\u0915\u091f\u0928\u0947 \u0924\u0947\u091a \u0915\u0947\u0932\u0947. \u0938\u0939\u093e\u0935\u094d\u092f\u093e \u0926\u093f\u0935\u0936\u0940 \u0938\u0902\u092a\u0942\u0930\u094d\u0923 \u0936\u0947\u0924 \u092d\u0941\u0908\u092e\u0941\u0917\u093e\u0928\u0947 \u092d\u0930\u0942\u0928 \u0917\u0947\u0932\u0947. \u0935\u093f\u0915\u094d\u0930\u092e\u0940 \u0967\u096c \u0915\u094d\u0935\u093f\u0902\u091f\u0932 \u0909\u0924\u094d\u092a\u093e\u0926\u0928!<\/p>\n\n\n\n<p>In his second year, Venkat and Meena spent a day shelling groundnut pods \u2014 and by evening, half the sacks still remained. A Gujarat-based publication described a farmer who solved the exact same problem by sowing whole pods directly. Venkat announced the plan; the village labourers laughed; the villagers called him mad. On day six, the entire field had germinated. While locals harvested six to seven quintals per acre, Venkat&#8217;s method yielded a record <strong>16 quintals<\/strong>.<\/p>\n\n\n\n<p>&#8220;\u092e\u0940 \u090f\u0915 \u0926\u093e\u0923\u093e \u092a\u0947\u0930\u0932\u094d\u092f\u093e\u0928\u0902\u0924\u0930 \u0939\u091c\u093e\u0930 \u0926\u093e\u0923\u0947 \u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u0915\u0930\u0923\u093e\u0930\u0940 \u0924\u0940 \u092b\u0945\u0915\u094d\u200d\u091f\u0930\u0940 \u0906\u0939\u0947. \u092e\u0917 \u0936\u0947\u0924\u0940\u0938\u093e\u0920\u0940\u091a\u094d\u092f\u093e \u0915\u0930\u094d\u091c\u093e\u0938\u093e\u0920\u0940 \u092c\u0945\u0902\u0915\u093e\u0902\u091a\u0940 \u0906\u0921\u0915\u093e\u0920\u0940 \u0915\u093e\u092f?&#8221;<\/p>\n\n\n\n<p>&#8220;I sow one seed and get a thousand in return \u2014 that is a factory. So why do banks refuse to lend for farming?&#8221; \u2014 Venkat Iyer<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"blob:https:\/\/krishiparva.in\/e2813c2f-1716-4c02-878a-f4459fd35842\" alt=\"Venkat explaining organic farming\"><\/p>\n\n\n\n<p>\u0938\u0947\u0902\u0926\u094d\u0930\u093f\u092f \u0936\u0947\u0924\u0940\u091a\u0947 \u0924\u0924\u094d\u0924\u094d\u0935\u091c\u094d\u091e\u093e\u0928 \u0938\u092e\u091c\u093e\u0935\u0942\u0928 \u0938\u093e\u0902\u0917\u0924\u093e\u0928\u093e \u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930Venkat Iyer explaining his SLO philosophy \u2014 Seasonal, Local and Organic \u2014 on his Peth farm<\/p>\n\n\n\n<p>\ud83c\udf38<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0928\u093e\u0930\u0940 \u0936\u0915\u094d\u0924\u0940 \u2014 \u092e\u0939\u093f\u0932\u093e \u092c\u091a\u0924 \u0917\u091f, \u092a\u0947\u0920 (\u092a\u093e\u0932\u0918\u0930)<\/h2>\n\n\n\n<p>Nari Shakti Women Self Help Group \u2014 Peth, Palghar, Maharashtra<\/p>\n\n\n\n<p>\ud83d\udc69\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc67<\/p>\n\n\n\n<p>\u0938\u0926\u0938\u094d\u092f \u0938\u0902\u0916\u094d\u092f\u093e | Members<\/p>\n\n\n\n<p>\u0967\u0968 \u092e\u0939\u093f\u0932\u093e<\/p>\n\n\n\n<p>12 women from local tribal &amp; rural communities<\/p>\n\n\n\n<p>\ud83d\udccd<\/p>\n\n\n\n<p>\u0938\u094d\u0925\u093e\u0928 | Location<\/p>\n\n\n\n<p>\u092a\u0947\u0920, \u092a\u093e\u0932\u0918\u0930 \u091c\u093f\u0932\u094d\u0939\u093e<\/p>\n\n\n\n<p>Peth village, Palghar \/ Dahanu region<\/p>\n\n\n\n<p>\ud83c\udfed<\/p>\n\n\n\n<p>\u0909\u092a\u0915\u094d\u0930\u092e | Activity<\/p>\n\n\n\n<p>\u0905\u0928\u094d\u0928 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u092f\u0941\u0928\u093f\u091f<\/p>\n\n\n\n<p>Dedicated food processing &amp; packing unit<\/p>\n\n\n\n<p>\u0935\u0948\u0924\u0930\u0923\u093e \u0928\u0926\u0940\u0915\u093e\u0920\u091a\u094d\u092f\u093e \u0938\u0947\u0902\u0926\u094d\u0930\u093f\u092f \u0936\u0947\u0924\u0940\u091a\u093e \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0930\u0924\u093e\u0928\u093e \u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930 \u0915\u0947\u0935\u0933 \u0938\u094d\u0935\u0924\u0903\u091a\u094d\u092f\u093e \u0936\u0947\u0924\u093e\u092a\u0941\u0930\u0924\u0947 \u092e\u0930\u094d\u092f\u093e\u0926\u093f\u0924 \u0930\u093e\u0939\u093f\u0932\u0947 \u0928\u093e\u0939\u0940\u0924. \u092a\u0947\u0920 (\u092a\u093e\u0932\u0918\u0930) \u0917\u093e\u0935\u093e\u0924\u0940\u0932 \u092c\u093e\u0930\u093e \u092e\u0939\u093f\u0932\u093e\u0902\u091a\u094d\u092f\u093e &#8216;\u0928\u093e\u0930\u0940 \u0936\u0915\u094d\u0924\u0940&#8217; \u092c\u091a\u0924 \u0917\u091f\u093e\u0932\u093e \u0924\u0947 \u0938\u0915\u094d\u0930\u093f\u092f\u092a\u0923\u0947 \u092a\u093e\u0920\u093f\u0902\u092c\u093e \u0926\u0947\u0924\u093e\u0924. \u092f\u093e \u092e\u0939\u093f\u0932\u093e\u0902\u0928\u093e \u0906\u0930\u094d\u0925\u093f\u0915\u0926\u0943\u0937\u094d\u091f\u094d\u092f\u093e \u0938\u094d\u0935\u093e\u0935\u0932\u0902\u092c\u0940 \u0915\u0930\u0923\u0947 \u0939\u0947 \u0924\u094d\u092f\u093e\u0902\u091a\u0947 \u092e\u0941\u0916\u094d\u092f \u0927\u094d\u092f\u0947\u092f \u0906\u0939\u0947. \u092e\u0939\u093f\u0932\u093e\u0902\u0928\u0940 \u0909\u092d\u093e\u0930\u0932\u0947\u0932\u094d\u092f\u093e \u0905\u0928\u094d\u0928 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u0935 \u092a\u0945\u0915\u093f\u0902\u0917 \u092f\u0941\u0928\u093f\u091f\u092e\u0927\u094d\u092f\u0947 \u0935\u0947\u0902\u0915\u091f \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0928 \u0915\u0930\u0924\u093e\u0924.<\/p>\n\n\n\n<p>Venkat Iyer&#8217;s commitment to organic farming extends far beyond his own four acres. In the village of Peth, Palghar, he actively supports a 12-woman Self Help Group called <strong>Nari Shakti<\/strong>. His primary goal: to help make these women financially independent. He assists the group at their dedicated food processing and packing unit, guiding everything from production to packaging.<\/p>\n\n\n\n<p>\u0928\u093e\u0930\u0940 \u0936\u0915\u094d\u0924\u0940 \u0917\u091f \u092a\u093e\u0930\u0902\u092a\u0930\u093f\u0915, \u0936\u0941\u0926\u094d\u0927 \u0905\u0928\u094d\u0928\u092a\u0926\u093e\u0930\u094d\u0925 \u0924\u092f\u093e\u0930 \u0915\u0930\u0924\u094b \u2014 \u0909\u0921\u0926\u093e\u091a\u0947 \u092a\u093e\u092a\u0921, \u0932\u094b\u0923\u091a\u0940, \u0938\u0941\u0915\u0947 \u0916\u093e\u0926\u094d\u092f\u092a\u0926\u093e\u0930\u094d\u0925 \u0906\u0923\u093f \u0932\u093e\u0921\u0942. \u0938\u0930\u094d\u0935 \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u0947 \u0909\u091a\u094d\u091a \u0926\u0930\u094d\u091c\u093e\u091a\u094d\u092f\u093e \u0918\u091f\u0915\u093e\u0902\u0928\u0940 \u092c\u0928\u0932\u0947\u0932\u0940 \u0905\u0938\u0924\u093e\u0924. &#8220;\u0906\u092e\u094d\u0939\u0940 \u092c\u093e\u091c\u093e\u0930\u093e\u091a\u094d\u092f\u093e \u0915\u093f\u092e\u0924\u0940\u0938\u093e\u0920\u0940 \u0917\u0941\u0923\u0935\u0924\u094d\u0924\u0947\u0936\u0940 \u0924\u0921\u091c\u094b\u0921 \u0915\u0930\u0923\u093e\u0930 \u0928\u093e\u0939\u0940&#8221; \u2014 \u0905\u0938\u0947 \u092e\u0939\u093f\u0932\u093e \u0920\u093e\u092e\u092a\u0923\u0947 \u0938\u093e\u0902\u0917\u0924\u093e\u0924. \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u0928\u093e WhatsApp \u0926\u094d\u0935\u093e\u0930\u0947 \u0925\u0947\u091f \u0938\u0902\u092a\u0930\u094d\u0915 \u0915\u0947\u0932\u093e \u091c\u093e\u0924\u094b. \u0911\u0930\u094d\u0921\u0930\u094d\u0938 \u0907\u0902\u0921\u093f\u092f\u093e \u092a\u094b\u0938\u094d\u091f\u092e\u093e\u0930\u094d\u092b\u0924 \u092a\u093e\u0920\u0935\u0932\u094d\u092f\u093e \u091c\u093e\u0924\u093e\u0924.<\/p>\n\n\n\n<p>EnglishThe Nari Shakti women produce traditional, clean foods \u2014 handmade urad papad, pickles, dry snacks, and ladoos \u2014 all using high-quality ingredients. <em>&#8220;We do not cut corners just to get the cost to a certain level as per the market requirements,&#8221;<\/em> the women told Monks Bouffe during a visit in April 2024. Customer orders via WhatsApp are dispatched through India Post, which picks up from the local post office and delivers within 1\u20132 business days across Mumbai.<\/p>\n\n\n\n<p>\ud83d\udcf0 Source \/ \u0938\u0902\u0926\u0930\u094d\u092d: <a href=\"https:\/\/www.thespeakingmonk.monksbouffe.com\/post\/nari-shakti-women-self-help-group-palghar-maharashtra\" target=\"_blank\" rel=\"noreferrer noopener\">Monks Bouffe \u2014 The Speaking Monk (April 22, 2024)<\/a><\/p>\n\n\n\n<p>&#8220;\u0906\u092e\u091a\u0947 \u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u092c\u093e\u091c\u093e\u0930\u093e\u0936\u0940 \u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0915\u0930\u0923\u0947 \u0928\u093e\u0939\u0940. \u0906\u092e\u094d\u0939\u093e\u0932\u093e \u0906\u092e\u091a\u0940 \u0917\u0941\u0923\u0935\u0924\u094d\u0924\u093e \u0906\u0923\u093f \u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u091c\u092a\u093e\u092f\u091a\u093e \u0906\u0939\u0947 \u2014 \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u0928\u093e \u0936\u0941\u0926\u094d\u0927, \u091a\u093e\u0902\u0917\u0932\u0947 \u0905\u0928\u094d\u0928 \u0926\u094d\u092f\u093e\u092f\u091a\u0947 \u0906\u0939\u0947.&#8221;<\/p>\n\n\n\n<p>&#8220;Competing with commercial companies is not our motive. We wish to stick to our quality and beliefs \u2014 providing clean food to customers at pricing that covers all costs and helps make the women independent.&#8221; \u2014 Nari Shakti members<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The SLO Philosophy \u2014 Venkat Iyer &amp; Colleagues<\/h3>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930 \u0906\u0923\u093f \u0924\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e \u0938\u0939\u0915\u093e\u0931\u094d\u092f\u093e\u0902\u0928\u0940 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0947\u0932\u0947\u0932\u0940 &#8216;SLO&#8217; \u0938\u0902\u0915\u0932\u094d\u092a\u0928\u093e \u2014 \u0928\u093e\u0930\u0940 \u0936\u0915\u094d\u0924\u0940 \u0917\u091f\u093e\u091a\u094d\u092f\u093e \u0938\u0930\u094d\u0935 \u0909\u0924\u094d\u092a\u093e\u0926\u0928\u093e\u0902\u091a\u093e \u0906\u0924\u094d\u092e\u093e \u0906\u0939\u0947.<\/p>\n\n\n\n<p>SSeasonal \/ \u0939\u0902\u0917\u093e\u092e\u0940<\/p>\n\n\n\n<p>LLocal \/ \u0938\u094d\u0925\u093e\u0928\u093f\u0915<\/p>\n\n\n\n<p>OOrganic \/ \u0938\u0947\u0902\u0926\u094d\u0930\u093f\u092f<\/p>\n\n\n\n<p>\u092c\u0945\u0902\u0915\u093e \u0936\u0947\u0924\u0940\u0932\u093e \u0915\u0930\u094d\u091c \u0926\u0947\u0924 \u0928\u093e\u0939\u0940\u0924<\/p>\n\n\n\n<p>When Banks Said No to Farming<\/p>\n\n\n\n<p>\u0936\u0947\u0924\u0940 \u0916\u0930\u0947\u0926\u0940\u0938\u093e\u0920\u0940 \u0938\u094d\u091f\u0947\u091f \u092c\u0945\u0902\u0915 \u0911\u092b \u0907\u0902\u0921\u093f\u092f\u093e\u092e\u0927\u094d\u092f\u0947 \u0915\u0930\u094d\u091c\u093e\u0938\u093e\u0920\u0940 \u0905\u0930\u094d\u091c \u0915\u0947\u0932\u093e. \u092c\u093f\u091d\u0928\u0947\u0938 \u092a\u094d\u0932\u0945\u0928 \u0926\u093e\u0916\u0935\u0932\u093e. \u092a\u0930\u0902\u0924\u0941 \u0936\u0947\u0924\u0940\u0938\u093e\u0920\u0940 \u0915\u0930\u094d\u091c \u092e\u094d\u0939\u091f\u0932\u094d\u092f\u093e\u0935\u0930 \u092c\u0945\u0902\u0915\u0947\u0928\u0947 \u092e\u093e\u0918\u093e\u0930 \u0918\u0947\u0924\u0932\u0940. \u0928\u094b\u0915\u0930\u0940\u0924 \u0905\u0938\u0924\u093e\u0928\u093e \u092f\u093e\u091a \u092c\u0945\u0902\u0915\u0947\u0928\u0947 \u092e\u0932\u093e \u0935\u093f\u0928\u093e\u0924\u093e\u0930\u0923 \u0915\u093e\u0930 \u0918\u0947\u0923\u094d\u092f\u093e\u0938\u093e\u0920\u0940 \u0967\u096b \u0932\u093e\u0916\u093e\u0902\u091a\u0947 \u0915\u0930\u094d\u091c \u0926\u093f\u0932\u0947 \u0939\u094b\u0924\u0947. \u092e\u093e\u091d\u094d\u092f\u093e\u0938\u093e\u0930\u0916\u094d\u092f\u093e \u0936\u093f\u0915\u0932\u094d\u092f\u093e\u0938\u0935\u0930\u0932\u094d\u092f\u093e \u0935\u094d\u092f\u0915\u094d\u0924\u0940\u091a\u0940 \u0939\u0940 \u0905\u0935\u0938\u094d\u0925\u093e \u0924\u0930 \u0938\u0930\u094d\u0935\u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0936\u0947\u0924\u0915\u0931\u094d\u092f\u093e\u0902\u091a\u0940 \u0915\u093e\u092f \u0905\u0935\u0938\u094d\u0925\u093e \u0905\u0938\u0947\u0932?<\/p>\n\n\n\n<p>When short on funds, Venkat applied to State Bank of India for an agricultural loan. He presented a full business plan. The bank refused. &#8220;The same bank had given me a \u20b915 lakh unsecured car loan when I was employed,&#8221; he says. &#8220;Which is more sustainable \u2014 farming or a car in Mumbai traffic? If an educated person like me faces this wall, what must ordinary farmers go through?&#8221;<\/p>\n\n\n\n<p>\u092e\u094b\u092b\u094d\u0915\u093e \u2014 \u0938\u0947\u0902\u0926\u094d\u0930\u093f\u092f \u092d\u093e\u091c\u094d\u092f\u093e\u0902\u091a\u093e \u0928\u0935\u093e \u092a\u0930\u094d\u092f\u093e\u092f<\/p>\n\n\n\n<p>MOFCA \u2014 Organic, Direct from Farm to City<\/p>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f \u0906\u0923\u093f \u0938\u092e\u0935\u093f\u091a\u093e\u0930\u0940 \u092e\u093f\u0924\u094d\u0930\u093e\u0902\u0928\u0940 &#8216;\u092e\u094b\u092b\u094d\u0915\u093e&#8217; \u0938\u0902\u0938\u094d\u0925\u0947\u091a\u0940 \u0938\u094d\u0925\u093e\u092a\u0928\u093e \u0915\u0947\u0932\u0940 \u2014 \u092e\u0941\u0902\u092c\u0908 \u0911\u0930\u094d\u0917\u0928\u093f\u0915 \u092b\u093e\u0930\u094d\u092e\u0930\u094d\u0938 \u0905\u0945\u0923\u094d\u0921 \u0915\u0902\u091d\u094d\u092f\u0941\u092e\u0930 \u0905\u0938\u094b\u0938\u093f\u090f\u0936\u0928. \u092f\u093e \u0938\u0902\u0938\u094d\u0925\u0947\u0924 \u0906\u0926\u093f\u0935\u093e\u0938\u0940 \u0936\u0947\u0924\u0915\u0931\u094d\u092f\u093e\u0902\u0928\u093e\u0926\u0947\u0916\u0940\u0932 \u0938\u0939\u092d\u093e\u0917\u0940 \u0915\u0930\u0942\u0928 \u0918\u0947\u0923\u094d\u092f\u093e\u0924 \u0906\u0932\u0947\u092f. \u092e\u0941\u0902\u092c\u0908\u0924\u0940\u0932 \u0905\u0921\u0940\u091a\u0936\u0947 \u0915\u0941\u091f\u0941\u0902\u092c\u0947 \u0938\u0926\u0938\u094d\u092f \u0906\u0939\u0947\u0924 \u0906\u0923\u093f \u0905\u091c\u0942\u0928 \u096a\u096b\u0966 \u0917\u094d\u0930\u093e\u0939\u0915\u093e\u0902\u091a\u0940 \u092a\u094d\u0930\u0924\u0940\u0915\u094d\u0937\u093e\u092f\u093e\u0926\u0940 \u0906\u0939\u0947. \u092a\u0948\u0936\u093e\u091a\u0940 \u0906\u0923\u093f \u0916\u0930\u0947\u0926\u0940\u091a\u0940 \u0939\u092e\u0940 \u0926\u093f\u0932\u094d\u092f\u093e\u0928\u0947 \u0906\u0926\u093f\u0935\u093e\u0938\u0940 \u0936\u0947\u0924\u0915\u0931\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e \u0909\u0924\u094d\u092a\u0928\u094d\u0928\u093e\u0924 \u0915\u092e\u093e\u0932\u0940\u091a\u0940 \u0935\u093e\u0922 \u091d\u093e\u0932\u0940\u092f.<\/p>\n\n\n\n<p>Venkat co-founded MOFCA \u2014 the Mumbai Organic Farmers and Consumers Association \u2014 to connect surplus organic produce with conscious city consumers. Tribal farmers from the Palghar and Dahanu belt were brought into the network. Today, 250 Mumbai families pay \u20b95,000 each as members and receive weekly organic baskets. A waiting list of 450 more families speaks to the demand. Pre-season price guarantees have dramatically increased tribal farmers&#8217; incomes.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"blob:https:\/\/krishiparva.in\/d9352f37-2b1d-4ee9-be1c-bcb739064fd4\" alt=\"Venkat Iyer \u2014 portrait at Peth farm\"><\/p>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930 \u2014 \u0932\u0947\u0916\u0915, &#8216;Moong Over Microchips&#8217; | \u0935\u0948\u0924\u0930\u0923\u093e \u0928\u0926\u0940\u0915\u093e\u0920, \u092a\u0947\u0920, \u092a\u093e\u0932\u0918\u0930Venkat Iyer \u2014 author of &#8216;Moong Over Microchips&#8217; | Vaitarna riverbank, Peth, Palghar<\/p>\n\n\n\n<p>\u092f\u0936\u093e\u091a\u0947 &#8216;\u096b-\u0938\u0940&#8217; \u0938\u0942\u0924\u094d\u0930<\/p>\n\n\n\n<p>The 5-C Formula for Success<\/p>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f \u0928\u0935\u094b\u0926\u093f\u0924 \u0936\u0947\u0924\u0915\u0931\u094d\u092f\u093e\u0902\u0928\u093e &#8216;\u096b-\u0938\u0940&#8217; \u0938\u0942\u0924\u094d\u0930 \u0938\u093e\u0902\u0917\u0924\u093e\u0924 \u2014 \u0915\u0930\u0947\u091c (\u0927\u093e\u0921\u0938), \u0915\u0928\u094d\u0935\u094d\u0939\u0940\u0915\u094d\u200d\u0936\u0928 (\u0906\u0924\u094d\u092e\u0935\u093f\u0936\u094d\u200d\u0935\u093e\u0938), \u0915\u092e\u093f\u091f\u092e\u0947\u0902\u091f (\u091d\u094b\u0915\u0942\u0928 \u0926\u0947\u0923\u0947), \u0915\u094b-\u0911\u092a\u0930\u0947\u0936\u0928 (\u0938\u0939\u0915\u093e\u0930\u094d\u092f) \u0906\u0923\u093f \u0915\u0945\u0936 (\u092a\u0948\u0938\u093e). \u0932\u093e\u0916\u092d\u0930 \u092a\u0917\u093e\u0930\u093e\u091a\u0940 \u0928\u094b\u0915\u0930\u0940 \u0938\u094b\u0921\u0932\u094d\u092f\u093e\u091a\u093e \u092a\u0936\u094d\u200d\u091a\u093e\u0924\u094d\u0924\u093e\u092a \u0906\u091c\u092a\u0930\u094d\u092f\u0902\u0924 \u0906\u0932\u093e \u0928\u093e\u0939\u0940. &#8216;\u0907\u0925\u0947 \u0930\u094b\u091c \u092c\u0926\u0932 \u0906\u0923\u093f \u0906\u0928\u0902\u0926 \u0906\u0939\u0947,&#8217; \u0905\u0938\u0947 \u0938\u093e\u0902\u0917\u0924 \u0935\u0947\u0902\u0915\u091f \u0928\u093f\u0930\u094b\u092a \u0918\u0947\u0924\u094b \u2014 \u092a\u0941\u0922\u091a\u094d\u092f\u093e \u0915\u093e\u092e\u093e\u0938\u093e\u0920\u0940!<\/p>\n\n\n\n<p>Venkat shares his 5-C framework with aspiring farmers: Courage to leap; Conviction in what you do; Commitment \u2014 total dedication; Co-operation from family and friends; and Cash \u2014 adequate financial planning. &#8220;I have not once regretted leaving that lakh-rupee job,&#8221; he says. &#8220;Because here, every single day brings change. And joy.&#8221; Today, Venkat lives on his holistic farm with Meena, their ducks, hens, and their dog Pepper \u2014 a long way from IBM&#8217;s cubicles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0935\u0947\u0902\u0915\u091f\u091a\u094d\u092f\u093e \u0936\u0947\u0924\u093e\u0924\u0940\u0932 \u0906\u0927\u0941\u0928\u093f\u0915 \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0928\u0936\u093e\u0938\u094d\u0924\u094d\u0930 | Modern Farm Management at Venkat&#8217;s 4-Acre Vaitarna Farm<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0939\u0902\u0917\u093e\u092e\u093e\u091a\u0947 \u0906\u0917\u093e\u0935\u0942 \u0928\u093f\u092f\u094b\u091c\u0928 | Advance planning for every crop season<\/li>\n\n\n\n<li>\u092a\u093e\u0923\u094d\u092f\u093e\u091a\u093e \u0906\u0923\u093f \u0935\u093f\u091c\u0947\u091a\u093e \u0915\u093e\u091f\u0915\u0938\u0930\u0940\u0928\u0947 \u0935\u093e\u092a\u0930 | Disciplined use of water &amp; electricity<\/li>\n\n\n\n<li>\u0932\u093e\u0917\u0935\u0921, \u0915\u093e\u0922\u0923\u0940 \u0906\u0923\u093f \u0916\u0941\u0930\u092a\u0923\u0940\u091a\u0947 \u0935\u0947\u0933\u093e\u092a\u0924\u094d\u0930\u0915 | Scheduled planting, harvesting, weeding<\/li>\n\n\n\n<li>\u0930\u093f\u0938\u094d\u0915 \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e\u092a\u0928: \u092e\u093f\u0936\u094d\u0930 \u0936\u0947\u0924\u0940, \u0930\u094b\u091f\u0947\u0936\u0928 \u092a\u0926\u094d\u0927\u0924 | Risk management: intercropping &amp; rotation<\/li>\n\n\n\n<li>\u0928\u093e\u0930\u0940 \u0936\u0915\u094d\u0924\u0940 \u092c\u091a\u0924 \u0917\u091f\u093e\u0932\u093e SLO \u0924\u0924\u094d\u0924\u094d\u0935\u093e\u0928\u0947 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0928 | SLO mentorship to Nari Shakti SHG<\/li>\n\n\n\n<li>\u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u0906\u0923\u093f \u0916\u0930\u094d\u091a\u093e\u091a\u0947 \u0930\u094b\u091c\u091a\u0947 \u0930\u091c\u093f\u0938\u094d\u091f\u0930 | Daily income &amp; expenditure registers<\/li>\n<\/ul>\n\n\n\n<p>\u0939\u0947 \u0935\u093e\u091a\u0932\u0947\u0924 \u0915\u093e? &nbsp;|&nbsp; Also Read&#8221;Moong over Microchips: Adventures of a Techie-Turned-Farmer&#8221;<\/p>\n\n\n\n<p>\u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930 \u092f\u093e\u0902\u0928\u0940 \u0932\u093f\u0939\u093f\u0932\u0947\u0932\u0947 \u2014 \u0907\u0902\u0917\u094d\u0930\u091c\u0940, \u0939\u093f\u0902\u0926\u0940 \u0906\u0923\u093f \u092e\u0930\u093e\u0920\u0940\u0924 \u0909\u092a\u0932\u092c\u094d\u0927 \u2022 A chapter of this article also features in this book<a href=\"https:\/\/amzn.eu\/d\/j7pMWuJ\" target=\"_blank\" rel=\"noreferrer noopener\">\ud83d\uded2 Amazon \u0935\u0930 \u092a\u093e\u0939\u093e | Find on Amazon<\/a> \u00a9 <strong>Vijay Gaikwad<\/strong> &nbsp;|&nbsp; <strong>Krishi Parva<\/strong> &nbsp;\u00b7&nbsp; krishiparva.in &nbsp;|&nbsp; Jai Bhim \u00b7 Jai Samvidhan \u00b7 Jai Kisan<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Krishi Parva &nbsp;|&nbsp; Feature Story \u0906\u092f\u091f\u0940 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u093e\u0924\u0940\u0932 \u0905\u092d\u093f\u092f\u0902\u0924\u093e \u0924\u0947 \u0906\u0926\u093f\u0935\u093e\u0938\u0940 \u092d\u093e\u0917\u093e\u0924\u0940\u0932 \u0936\u0947\u0924\u0915\u0930\u0940 \u2014 \u0935\u0947\u0902\u0915\u091f \u0905\u092f\u094d\u092f\u0930\u091a\u0940 \u0915\u0939\u093e\u0923\u0940From IBM software engineer to &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,25,12,6],"tags":[1454,1449,1444,1450,1435,1452,1455,1451,1433,1453,1436,1446,1251,1437,1448,1439,1440,237,1447,1432,1442,1443,1434,1445,1438,1431,224,1441],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agri-business","category-agri-innovations","category-agriculture","category-news","tag-agri-entrepreneurship","tag-chemical-free-farming","tag-chikoo-farming","tag-corporate-to-farmer","tag-dahanu","tag-farm-to-fork","tag-farmer-story","tag-food-processing-unit","tag-ibm-to-agriculture","tag-india-post","tag-it-to-farming","tag-kesar-mango","tag-krishi-parva","tag-mofca","tag-moong-over-microchips","tag-mumbai-organic-farmers","tag-nari-shakti","tag-organic-farming","tag-palghar-maharashtra","tag-peth-palghar","tag-seasonal-local-organic","tag-slo-philosophy","tag-sustainable-agriculture","tag-tribal-farming","tag-vaitarna-river","tag-venkat-iyer","tag-women-empowerment","tag-women-self-help-group"],"_links":{"self":[{"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":2,"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":1050,"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/posts\/1043\/revisions\/1050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/media\/1046"}],"wp:attachment":[{"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krishiparva.in\/index.php\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}